A summary of everything you need to know about the Multi-Channel Marketer standard.
Table of Contents
- Gateway Requirements
- Components
- Project report with presentation and questioning
-Interview underpinned by a portfolio of evidence
Gateway requirements
Apprentices typically spend 18 months on-programme before entering the gateway, but they may do so after at least 12 months if their employer and training provider confirm they have developed the required knowledge, skills, and behaviours.
Gateway requirements include:
- Achieving Level 2 qualifications in English and mathematics per apprenticeship funding rules.
- Providing photographic ID.
- Submitting a portfolio with approximately 12 pieces of evidence, including two records of teaching observations with lesson plans.
- Completing the TQUK Mapping and Tracking form.
- Providing a Project Scoping document.
All necessary forms are available in the support materials on EPAPro.
Before entering gateway, learners must complete a tri-party gateway meeting with the apprentice, line manager, and training provider to discuss assessment location options:
- Remote: Assessments conducted via Microsoft Teams; apprentices should ensure they have the software installed and are familiar with its use.
- Face-to-Face: Assessments typically take place at the employer’s or training provider's premises, with the End-Point Assessor present.
Within the gateway meeting, the training provider will discuss with the apprentice and employer the following information:
- Information will be discussed to consider if any reasonable adjustments or special considerations are needed to be submitted.
- A photographic ID such as a passport or driving licence is needed.
- Confirmation of English and maths qualifications at Level 2 with a certificate or evidence to confirm this has been completed is needed.
Basic information and contact details should be provided and each party will complete the gateway meeting form and sign to consent.
Project report with presentation and questioning
The presentation and questioning occur after project submission. The assessor's questions aim to verify the apprentice's completion of the project, clarify any points, assess KSBs not demonstrated in the report, and evaluate competence against grading descriptors found in the Apprentice Pack on EPAPro.
During the assessment planning meeting, the apprentice and assessor will agree on the timing of the presentation and questioning.
The content that should be covered in the project;
The apprentice must complete a project that aligns with the criteria for this assessment method. Examples of the types of projects an apprentice could submit include:
• Undertake research into new tools that could be used for gathering audience insights. Use the tool to gather data and make recommendations for a future marketing campaign
• Research and identify emerging trends and technologies and outline how these can be used to impact on marketing activities. Recommend changes that could be implemented by the organisation
• Analyse and evaluate a marketing campaign. Identify any strengths or weaknesses or continuing themes and develop a plan to improve future campaigns.
The apprentice may work as part of a team to complete the project, which could include internal colleagues or technical experts. The apprentice must, however, complete their project report and presentation unaided and they must be reflective of their own role and contribution. The apprentice and their employer must confirm this when the report and any presentation materials are submitted.
For this component of the assessment, the apprentice is required to complete a project of no more than 2500 words (+/- 10%). The apprentice will submit a project scope at gateway. At the apprentice’s assessment planning meeting, the End-Point Assessor will confirm whether the scope of the project encompasses all the knowledge, skills and behaviours being assessed. If the apprentice’s scope is not approved, they will have one week to resubmit. Once the scope has been approved, the apprentice must complete and submit the project report by the end of week 12 of the end-point assessment period.
The presentation with questioning takes place two weeks after the project report and presentation materials are submitted. It lasts 45 minutes, and the assessor will ask at least six open questions. The time is typically split with 20 minutes for the presentation and 25 minutes for the questioning.
Interview underpinned by a portfolio of evidence
The interview is based upon the experiences an apprentice may face within their daily role and the contents of the portfolio of evidence, which is submitted at gateway. It is a structured, two-way dialogue between an apprentice and the End-Point Assessor and it will last 60 minutes.
Interview Preparation
The apprentice;
- Can bring a copy of their portfolio
- Can bring one piece of A4 paper with notes - Notes can either be one page of A4 back-to-back or two single-sided pieces of A4
- If choosing to bring notes along to the interview, must email a copy of these notes to the allocated End-Point Assessor 24 hours before the assessment via email
- In preparation for the interview, should read the Apprentice Pack and familiarise themselves with the supporting knowledge, skills and behaviours.
Grading
Both assessment components are graded as distinction, pass or fail according to the grading criteria.
To achieve a pass in this assessment, the apprentice must meet all the pass criteria. To be awarded a distinction, the apprentice must meet all the pass criteria and all the distinction criteria. If the apprentice does not meet all the pass criteria but does meet all the distinction criteria, this assessment will be graded as a fail.
Results will be released five working days after the final component for the standard has been completed. They will be released on the learner's profile on EPAPro.
Resits and Retakes
In the event that an apprentice does not pass any of the assessment components, they will have the opportunity to undertake a resit or retake. It is important to note that, in such instances, the maximum grade that can be achieved is a pass.
Should the apprentice not succeed in the project component, they will be required to revise the project output based on the feedback provided. The apprentice will have a period of four weeks to make the necessary amendments and resubmit their project.