What content should be covered in the synoptic project for the Digital Marketer standard?

Training Qualifications UK has generated a range of synoptic project briefs for this assessment. Each project will present a typical business task, appropriate for a small-to-medium-sized enterprise (SME), an IT business, a large corporation, or a non-IT business. The training provider and employer will select the most appropriate project based on their current job role.

Each project brief will specify which competencies it is designed to test. These may differ from project to project. Projects do not cover every competence within the standard but will cover a breadth of the competence outcomes. Each project will allow the apprentice to demonstrate the definition, design, build and implementation of a digital campaign across various online and social media platforms. They should, therefore, look to engage more than two platforms within their project.

The project should include:

• a project overview and objectives

• detailed description of the situation/problem/ business needs

• scope of the work to be undertaken

• evidence to be generated by the apprentice

• information provided and equipment required.

The apprentice should generate evidence showcasing:

• methodology/technologies used

• information gathered/findings

• implementation plan

• conclusion and recommendations.

Throughout the project, the apprentice should document their assumptions and highlight the potential consequences of those assumptions. This will allow them to demonstrate their understanding of commercial pressures and the application of their thinking and problem-solving skills.

The apprentice is permitted to use video, cloud-based collaboration tools and/or PowerPoint in addition to Word to generate documents.