What content should be covered in the summative portfolio for the Digital Marketer standard?

Towards the end of the apprenticeship, the apprentice will work with their employer and training provider to collate the best evidence to demonstrate how they applied their learning to real work situations. This will illustrate their application of all the knowledge, skills and behaviours set out in the standard.

The apprentice’s portfolio will comprise a small number of complete and/or discrete pieces of work, which, taken together, cover the totality of the standard. It will showcase their best work, enabling them to demonstrate how they have applied their knowledge and understanding to achieve real work objectives in a real work environment.

The evidence should be based on real work projects or outputs.

The evidence can be supplemented with:

• performance reports

• reflective accounts

• expert witness testimony

• customer feedback.

The End-Point Assessor will assess the apprentice’s portfolio against all the standard components for completeness and quality.

The evidence in the portfolio must cover the totality of the standard, for example:

• technical competencies.

• technical knowledge and understanding.

• underpinning skills, attitudes and behaviours.

The evidence must satisfy at least the minimum requirements for each area of the standard.

The End-Point Assessor will also use the content of their portfolio to prepare questions for the interview.