What content should be covered in the employer reference for the Digital Marketer standard?

The employer reference should be split into three distinct sections:

• The What: What the apprentice has shown they can do.

• The How: How the work has been done.

• The With Whom: The personal and interpersonal qualities the apprentice has brought to all their work relationships.

For each section, the employer should comment on a range of the elements included, providing examples and justification surrounding how the apprentice has met the outlined requirements.

It is not expected that the employer outlines in detail how every minimum requirement has been met by the apprentice, as this is the purpose of the portfolio of evidence, synoptic project, and interview. In addition, the employer should not provide a grade or rate the apprentice. They should, however, comment on a range of

competencies from all three sections, providing specific insight into the quality of the apprentice’s work and how this relates to the criteria.